This is why transparency is so essential to the leader seeking to inspire trust and prepare others for change, according to Orlando. Information isn’t just power. “Information is comfort,” he says. “Information is confidence. Recent research from the USC Price School of Public Policy shows that people are less afraid when they understand the origin of the virus. Education is valuable. Err on the side of telling people more, not less. People want to know that you know what you’re doing, and that means you have to tell them what you know.”