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Can You Hear Us Shouting into the Void? Here’s How We Do It…and Why

Published by USC Bedrosian Center on

by Anthony Orlando

You have a choice. Will you listen to this podcast? Or will you choose one of the other millions of media sources clamoring for your attention? Your brain cells are weighing all sorts of factors, but it’s not easy. The world is increasingly trying to manipulate them, to overwhelm them, and Our American Discourse is smack in the middle of this tug-of-war. You want to know how we compete for your time? Ever wondered what goes on behind-the-scenes? Today, you can find out.

In this episode, Jonathan Schwartz explains how we do what we do every time we broadcast over your smartphone—and how we fight the growing distractions and distortions that loom over the media landscape.

Mr. Schwartz is the Director of Video Productions and Operations for the Sol Price School of Public Policy at the University of Southern California. He has designed and implemented audiovisual solutions for Celebrity Cruises, national marketing campaigns, and a variety of clients in the corporate video space. He is the producer of all the Bedrosian Center podcasts, including Our American Discourse.

To listen to this episode of Our American Discourse, click the arrow in the player here. Or download it and subscribe through ApplePodcasts, Soundcloud, or Google Play, Stitcher, or your favorite podcasting app – click the links or search “usc bedrosian.”


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