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Open up the black box of political advertising

Published by Anne Johnson on

The San Francisco Chronicle published an op-ed by Abby Wood of the USC Gould School and colleagues about the lack of regulation on political advertising that can be micro-targeted by Facebook and other platforms.

During the 2016 presidential race, Trump’s campaign targeted likely Clinton supporters through Facebook with finely honed “dark posts” — visible to no one but the recipient — meant to depress turnout. Special messages were delivered to African Americans, idealistic young women, and “Bernie bros.”

Full op-ed here

Bedrosian Center