Going Negative: When Attack Ads Work and When They Don’t October 3, 2012 11:30am to 1:00pm Featuring: John Shallman, President, Shallman Communications Michael Finnegan, Reporter, Los Angeles Times Taylor Markey, Social Chair, USC College Democrats Barr Benyamin, Member, USC College Republicans Co-Moderated By: Dan Schnur, Director, USC Jesse M. Unruh Read more…
This week’s Road to the White House – entitled “How the Millennial Generation is Shaping the 2012 Election” – featured Morley Winograd and Mike Hais, co-authors of Millennial Momentum: How a new generation is remaking America (2011: Rutgers University Press). The discussion focused on the important role that Millennials – Americans born roughly from the early 1980s to the early 2000s – can and will play in American politics. Some of the most convincing findings came from survey data about the policy preferences of this age cohort. On nearly every issue – foreign policy, economic policy, and social policy – the views of the Millennials are closely aligned with the dominant positions of the Democrat Party.